Social Psychology Network

Maintained by Scott Plous, Wesleyan University

Aaron Kay

Aaron Kay

Aaron Kay's research focuses on the relation between motivation, implicit social cognition, and social issues. He has a particular interest in how basic motivations and needs manifest as specific social and societal beliefs. These include (but are not limited to) the causes and consequences of stereotyping and system justification, religious belief, political ideology, and the attitudes people hold towards their organizations and institutions. Dr. Kay also studies processes underlying priming effects.

Aaron Kay has been awarded the SAGE Young Scholar Award from the Foundation of Personality and Social Psychology (2010), the Early Career Contribution Award from the International Society of Justice Researchers (2010), the Early Researchers Award from the Ontario Ministry of Research and Innovation (2009), and Dissertation Awards from the Society for the Psychological Study of Social Issues (2006) and the Society of Experimental Social Psychology (runner-up; 2006).

Primary Interests:

  • Attitudes and Beliefs
  • Intergroup Relations
  • Motivation, Goal Setting
  • Person Perception
  • Political Psychology
  • Prejudice and Stereotyping
  • Social Cognition

Research Group or Laboratory:


Journal Articles:

Aaron Kay
Fuqua School of Business
Duke University
100 Fuqua Drive
Durham, North Carolina 27708
United States of America

  • Phone: (919) 660-3737

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